About

I lead casino marketing at Holland America Line. I also build software, because most of the work I care about starts as a spreadsheet and ends as a tool the team actually uses.

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Experience

  1. Director, Casino Marketing & Strategy

    Holland America Line · Gainesville, FL (Remote)

    Dec 2024 - Present

    • Leading casino marketing strategy and operations for the HAL brand.
    • Shipping internal AI and automation tools that the marketing team uses every day.

  2. Sr. Manager, Casino Analytics & Strategy

    Holland America Line

    Mar 2024 - Dec 2024

    • Transformed the $120M casino business by shifting core marketing matrices to a data-driven approach. 39% year-over-year increase in expected value.
    • Built a ChatGPT-4o proofing tool that checks targeted offers before send. Zero communication errors since launch.
    • Managed a team of five analysts. Launched the Onboard Revenue internship program (six interns).

  3. Sr. Manager / Manager, Strategy & Performance Management

    Holland America Line

    May 2021 - Mar 2024

    • Positive Surprise campaign: gift cards to guests unlikely to visit certain revenue areas. Approximately $4M in incremental revenue. 31% higher spa spend from recipients.
    • Targeted shore excursion fliers: 20% increase in take rates across specific segments.
    • Extend Your Vacation: automated push notifications for complimentary subsequent cruises using real-time cabin availability.
    • Managed a Snowflake data engineering project that cut query load times and server impact.

  4. Sr. Analyst, Portfolio Strategy & Analytics

    PNC Bank

    Aug 2020 - May 2021

    • Priced a $4B line of business and monitored KPIs against pricing strategy performance.
    • Built an internal competitor loan database that cut the time for recurring pricing deliverables.

  5. Finance & Operations Leadership Development Program

    Carnival Corporation · Miami, FL

    Jul 2017 - Jun 2019

    • Predictive Analytics Analyst: built Carnival's first onboard real-time data marketing initiative. 15% increase in repeat spa guests.
    • Global FP&A Analyst: $140M fuel cost impact analysis used in senior-leadership investment decisions.
    • Strategy Fleet Deployment Analyst: designed two ships' 2020-2021 Australian cruising season schedules.

  6. Financial Representative

    Northwestern Mutual · Gainesville, FL

    Dec 2015 - May 2016

    • Secured over $1M in policies in four months. Top 10% nationwide out of 4,000+ interns.

  7. Owner

    McManaman's Lawn Care · Avon Lake, OH

    May 2011 - Jul 2014

    • Started and ran a neighborhood lawn care business through high school. Customer service generated referrals that grew the business.

Education

  1. Master of Business Administration (MBA)

    University of Florida · Gainesville, FL

    Hough Graduate School of Business

    May 2020

    • Full Merit Scholarship recipient.
    • Focus areas: Competitive Strategy and Marketing.
    • Graduate coursework emphasized data-driven decision making, strategic analysis, and marketing operations.

  2. Master of Science in Entrepreneurship + Bachelor of Science in Business Administration (Finance major)

    University of Florida · Gainesville, FL

    Hough Graduate School of Business + Warrington College of Business

    May 2017

    • Dual-degree program completing the MS and BS simultaneously.
    • Entrepreneurial Excellence Award for classroom and community contribution.
    • Finance major through Warrington; entrepreneurship master's through Hough.

Skills

Tactical

SQL Python Django FastAPI React TypeScript Snowflake AWS AEM Claude API Streamlit Tableau Power BI

Leadership

Marketing strategy Campaign operations Team management Data-driven decision making Cross-functional leadership

Outside work

Gainesville, Florida. Grew up in Avon Lake, Ohio, where I ran a lawn care business through high school. Gator for life.

Download résumé (PDF)